ATLAS S+C


Atlas Strength + Conditioning is a training / exercise facility located in Georgia, USA. They specialize in customized personal fitness coaching, weightlifting, and overall health conditioning.
With a younger target audience in mind, the brand design direction is strong, hefty, memorable, and stylish. This is to appeal to the target audience by establishing a bold and trustworthy brand personality that is both visually awesome and fashionable enough to wear confidently.