Atlas Strength + Conditioning is a training / exercise facility located in Georgia, USA. They specialize in customized personal fitness coaching, weightlifting, and overall health conditioning. Offers one-on-one consultations to create customized plans for individuals.
With a younger target audience in mind, the brand design direction is bold, hefty, memorable, and stylish. This is to appeal to the target audience by establishing a bold and trustworthy brand design that is both visually awesome and fashionable enough to wear confidently.