Boss Bear is a vehicle dent repair business located in Florida, USA. The goal was to create a flagship bear mascot that would represent their business for many years to come, and have the versatility to be used in a variety of ways including van / car wraps, website banners, and social medias.
Wanting to take the brand in a bold direction, we landed on this strong & aggressive bear logo paired with bold typography and an attention-grabbing color scheme.