Powderwake MFG is a snow + surf themed outdoor lifestyle brand. They offer products ranging from apparel to outdoor gear, with a focus on customers who enjoy both snowboarding / skiing and boating / jet-skiing.
To ensure we achieved the brand vision, we built a foundation of bold and clean branding design through the logo design and typography. Paired with an eye-catching color scheme, this provided Powderwake with the brand recognition and memorability they need to attract loyal customers who can trust their brand.